The big idea: Smart cities embrace sustainability - Philadelhpia Daily News

April 28, 2009

"The term "sustainability" boils down to the "triple bottom line" for any company or program: Its impact on people, its impact on the planet and its profitability.

The embrace of profit as one of the three elements of the triple bottom line is sensible, not cynical - we can make a good living from living well."

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