"The trail "is an opportunity for these communities," says Cathy McCollom, director of the non-profit Trail Town program, an economic development effort for towns along the GAP. "But the good news is, it's not gentrifying these towns. There's new blood and new resources, but not so much that the feel of them has changed. Baby Boomers (who constitute a good percentage of trail riders) want an authentic experience. We advise (businesses), 'Keep it real. Keep it green if you can. Tell people they're buying local. (Bikers) may be wearing spandex, but they're high income and they may have a graduate degree and they're interested in you.' " For the complete article, please click here.